Question 3

What kind of media institutions might distribute your media product and why?

The publishing company that I would want distribute my magazine would be one who does not specialises in the RnB magazine genre. By approaching this media institution I have prevented myself from having to compete with other RnB publishers making my RnB magazine more unique. This will be benefiting both myself the media publishing company as by selling my media product it would grossing a higher amount of money (that would not have originally been there without the introduction of the magazine I created (which has introduced a new genre into the companies portfolio) that is a factor that would appeal more cliental. Also by distributing my product they it would help both of our companies as I would be able to have the financial backing to be able to produce more magazines and paying them for the publicity and because they distribute this product.         


I would like to distribute my product in the places that would be more convenient for my target audience as they are the ones that will be purchasing this product. When reflecting on my own customary needs I feel that I have more of an understanding for the customary needs within the marketing industry and have decided to use the following places to market the product I am distributing in most shops and places that are frequently visited : which are newsagents around the city, in corner shops, in the train station.


These are the places that have a variety of cliental which are in a rush and are eager to have something interesting to read during to their everyday travels. This product would appeal to teenagers and young adults that are commuting in metropolitan areas). In retailers like WhSmith's which could provide me with a wider range of potential buyers, enabling the publishing company to be more financially benefited.


I will not be distributing them (the media product I created) in bars that are frequented by the older generations as these groups are not in my target audience. For example when selling it in WhSmith I would distribute the magazine by putting it on the middle shelf as it is on eye-line and would not have been seen if it was on one of the lower or higher shelves because on the other shelves it is noticeable.   

I believe that by distributing the magazine in the places that young people regularly go to would make my product well known as teenagers that chose to attend youth clubs and nightclubs could be interested in reading this magazine and then decide to pass it on or by telling their friends (word of mouth), when they do this it will create more popularity for my music magazine.


I would the IPC Media Publishing Company to distribute my magazine as they do not focus on one genre any publish a variety more than 60 different media brands, this media company appealed me because my music magazine is about RnB so I could get them to distribute it and both of our companies would gross more revenue this way.


By getting IPC publishing to distribute my product I could receive more costumers as they could see my magazine on the website and view it and then decide to read my magazine articles on the website or just decide to purchase it through the subscription option. By chose IPC publishing to distribute my media product as from my previous research I know that this publishing company is successful due to the amount of visitors on their website average on around 14 million visitors a month and in total more than 26 million adults visitor.